AB Sign Works — Brand Kit

Brand Colors

Note: Exact PMS code TBD. The fluorescent green (#39FF14) is used as the primary screen approximation — match as closely as possible in print.

#39FF14

Fluorescent Green

Primary Color · PMS TBD

#2BCF0F

Deep Green

Hover / Accent Depth

#0A0A0A

Deep Black

Primary Background

#FFFFFF

White

Text / Reverse Elements

Services & Offerings

Signs

Business signs

ADA signs

Realtor & political signs

Portable / A-frame signs

Traffic & yard signs

Banners & Graphics

Vinyl banners

Window graphics

Large format printing

Vehicle lettering & wraps

Apparel

Custom t-shirts & hoodies

Embroidery & DTF printing

Team uniforms

Hi-vis workwear

Promo & More

Branded giveaways

Corporate gifts

Event merchandise

Team stores (custom webstores)

Design services

⚠️ Important

AB Sign Works is a sign and apparel company — NOT traffic control or rental. Do not conflate with AB Traffic Solutions.

Target Audiences

🏗️Contractors

🏠Real Estate

⚽Sports Teams

⛪Churches

🏢Businesses

Brand Voice & Tone

Core Tone

Creative, versatile, and energetic. B2B and B2C friendly. We speak to businesses and teams who want their brand to stand out — whether on a jobsite, field, or storefront.

Website Notes

Mobile-first, Shopify-connected. Quote request flows for custom/large orders. Bold use of black, white, and green throughout all design touchpoints.

✓ Do Use

AB Sign Works (always short form)
Custom · Creative · Bold
Team stores / branded merch
Your brand, your way
Fast turnaround

✕ Avoid

Spelling out "Above and Below Sign Works"
Traffic control references
Rental language
Generic "print shop" positioning
Low-energy corporate tone

Social Media

Content pillars: finished product showcases, behind-the-scenes production, team store launches, custom apparel reveals, signage installs, and client spotlights. Bold, visually striking posts with heavy green accents.

Key Contacts

Joe Backer

jbacker@ab-trafficsolutions.com

Ron Jones

rjones@aboveandbelowcontracting.com

Social Media Approver