Brand Kit

AB Sign Works

Custom signs, apparel, banners, promotional products, and vehicle wraps. From print shop to your door.

Industry: Signs, Apparel, Promo
Location: Los Angeles Area
Website: absignworkslp.melleka.com
Legal Entity

Above and Below Sign Works, LLC

Always use the brand name AB Sign Works in all marketing materials. Never spell out the full legal name. This is a sign/apparel company — NOT a traffic control or rental company.

Color Palette
Brand Colors
Neon Green
Primary — Fluorescent Green
#39FF14
PMS TBD — as fluorescent as possible
Black
Background — True Black
#050505
White
Text / Contrast
#FFFFFF
Brand colors are strictly black, white, and green. Do not introduce additional colors in marketing materials.
Typography
Type System
DISPLAY / HEADLINES
Your Brand. Our Craft.
BODY / PARAGRAPHS
AB Sign Works delivers custom signage, branded apparel, and promotional products for businesses, sports teams, churches, and organizations. From concept to finished product, we handle it all.
Services
Full Service Menu
Target Audiences
Who We Serve
Contractors
Real Estate Pros
Sports Teams
Churches
Small Businesses
Corporate
Event Organizers
Schools
Brand Voice
Tone and Style

Creative, versatile, B2B and B2C friendly. Tailor messaging to the specific audience segment — contractors get different language than churches or sports teams.

Do

  • "Your brand, your way"
  • "Custom everything — signs to shirts"
  • "From design to delivery"
  • Highlight versatility and speed
  • Adapt tone per audience segment

Don't

  • Don't call it "Above and Below" — always "AB Sign Works"
  • Don't confuse with traffic control company
  • Don't use overly formal corporate language
  • Don't position as only a sign shop — include apparel and promo
Website

Website Notes

Mobile-first responsive design. Shopify-connected e-commerce store. Quote request flows for custom/large orders. Landing page live at absignworkslp.melleka.com

Social Media
Active Platforms

Brand Kit prepared by Melleka Marketing